Solutions : Jeep iPod Event
The Need
Jeep sales needed a lifted in the Southeast region of the U.S., but the typical cash and financing incentives were working....DaimlerChrysler called Promo540.
The Answer
Promo540 developed a Gift with Purchase concept where a consumer would receive a customize 20GB iPod at no extra charge when they lease or purchased a Grand Cherokee. Promo540 handled the entire co-op between Apple and DaimlerChrysler, designed all of the Point of Purchase materials, a custom fulfillment website/database and performed all of the fulfillment and customer service for the program. Sales went from flat to a Billboard hit over the sixty day program, producing significant lift in dealership visits, inquiries and overall sales.
What They Said
"These programs work because they are unique, hit the center of our target market and then are executed at the highest level.....Promo540 hit another home run with this program!" -Jerry Schroeder, BBDO Worldwide
